We’re inviting pupils aged 9-11 to take part in an exciting competition to create a new online safety champion, helping them to think about how to stay safe online.
The Digital Matters Online Safety Champions are characters found in our interactive lessons, that help children learn how to think and act smart when they’re online. You can explore some existing characters here.
The winning design will be turned into a Digital Matters character that will feature in a new interactive lesson, created by online safety experts, Internet Matters.

The challenge
We would like children to create their own online safety champion. Their champion should be unique and interesting and show a good understanding of how to stay safe online.
The prizes
The winning design will be turned into a Digital Matters character and feature in a new lesson, launching in September 2025, plus the top three entries will win these great prizes for their school, courtesy of Tesco Mobile:
- 1st place: £7,500 donation (including £500 Tesco gift card)
- 2nd place: £5,000 donation (including £500 Tesco gift card)
- 3rd place: £2,500 donation (including £500 Tesco gift card)
Competition details
- Closing date: 13th June 2025
- Winner announced: 1st July 2025
- Open to: students aged 9-11 in the UK
How it works
The competition is open to all Primary School teachers of pupils aged 9 to 11, who are registered with Digital Matters. Teachers must register/sign in to Digital Matters to access the competition lesson pack. The lesson pack comes with everything you need to carry out the activity, including an animated video to play in class.
Students should draw their champion using the template provided, either by hand or using a program like paint and fill out the questionnaire to tell us about their champion.
Then teachers should submit all entries together, in one file using the entry form here, or by sending them all together in a large envelope.
FAQs
How to enter
Teachers must be registered for free with Digital Matters or logged in to their existing account and download the competition lesson pack. The lesson pack includes the Online Safety Champion Template and Questionnaire that pupils should complete before submitting their entries.
What is the deadline for entering?
All entries should be received by 13th June 2025. Any entries received after this date will not be accepted.
Who is eligible?
Teachers and students of Year 5 and Year 6 or students aged 9-11 in the UK who are registered with Digital Matters. Teachers must submit entries on behalf of students.
How can I submit my entry?
You can enter this competition in two ways: through the post or digitally. See full submission details.
Ready to submit your entry?
We recommend submitting your entries via post, however if you would like to send your entries online, please fill in this Google Form. * Please note: To submit your files digitally, you will need a Gmail or Google account.
For full instructions on how to enter, download the competition information PDF.
To ensure entries are received in time, we recommend sending your class’ entries before 6 June before the competition closes on 13 June 2025.
If you have any questions, please contact schools@internetmatters.org.
Meet some of our Online Safety Champions


