Protect your child’s online reputation
Help your child take control of what they share online and learn how to build a positive online reputation that will support their future education or career aspirations.
Quick tips
3 ways to protect your child’s online reputation
- Teach them the difference between public and private information online
- Review their privacy settings on the platforms they use to make sure they stay in control of who has access to what they share.
- It’s important to make the point that if it’s online there is the potential that the world could see it so ‘Thinking before posting’ is key
- How to create a positive digital footprint
- Guide to building a good online reputation
- Recommended resources
How to create a positive digital footprint
Here are some ways you can help your child take control of how others see them online and create an online reputation that will highlight their strengths and passions to serve them in the future:
Private can mean Public
Teach your child that it’s difficult to keep things private online. Even best friends pass on messages you’ve asked them not to, accounts and profiles get hacked, and companies can change their privacy policies. Children should never post anything online they don’t want thousands of people, including their family, to see.
Maintain positive online behaviour and social media profiles yourself
Set an example in the way you behave online, be aware of how you use social media and tell your child that you would never post anything you wouldn’t want them to see.
Think before they share
Children should understand that their actions online can affect both themselves and others. They should never say anything about anyone they wouldn’t want said about them – and remember that nasty comments they make now may reflect back on them for years to come.
Build a positive online presence
Your child can use their online presence to build a positive reputation for themselves – for instance by writing a blog on a topic they are passionate about.
Deactivate and delete unused or incorrect profiles
When your child stops using a social networking profile or website, it’s a good idea to deactivate or delete their account. This will mean that the account is no longer live and shouldn’t be searchable online. However, make sure you’re fully informed – as deleting doesn’t always prevent information from being shared (e.g. Google Photos keeps collecting information even after the app has been deleted)
TEDx talks on the impact of digital footprints through the spoken word from Teacher Michelle Clark.
Guide to building a good online reputation
It can be tempting on social media to get carried away and say things that can later cause issues. Here are 3 simple tips to keep kids grounded on social media.
Be creative
Encourage your child to use different social platforms to display their skills and talents. It could be using Snapchat stories to create an engaging CV or YouTube to showcase a range of talents. You could also encourage them to publish school projects to reflect their academic achievements.
Be friendly on social
Although ‘being nice’ sounds simple, it can actually go a long way. Encourage kids to compliment friends and give constructive comments on other people’s blogs and promote others’ efforts.
Be authentic
Although the internet allows children to be anyone online, it’s important to encourage them to be themselves and use their social platform to reflect who they really are. Being fake and telling half-truths can later backfire and cause issues later down the line.
Featured online safety articles

Our recommendations for media literacy in the school curriculum
As the Government reviews the school Curriculum, we highlight the importance of improving media literacy education.

Parents and children say: Ban nudifying apps
Our policy manager shares our perspectives from parents and children on banning nudifying tools as nude deepfakes rise.

How to best use location tracking apps within your family
Location tracking apps via smartphones are a common way to keep track of your child outside of the home.

Protecting children from harms online: Response to Ofcom consultation
Our Policy and Research team shares our submission to Ofcom’s consultation to protect children from online harms.

A smartphone free childhood? Navigating parents’ digital dilemma
Find advice for keeping children safe on their mobile phone – whether that's a smartphone or something more basic.